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Steps To Creating A Successful Blog
* Songwriters, Artists & Bands
1 of 2)
prove to be a tricky field to conquer, especially when it comes
to gaining an initial reader-base. However, once you get that reader
base, great potential for increasing your online reputation is created.
Successful blogs keep their status by following these 20 rules from
the start and throughout their blog's lifetime.
Focus the topic.
Thousands of different blogs exist on the web. Only the well-established
ones can post general news and see success. Instead, focus your
blog around a niche. The more narrow the subject, the more likely
you will get a steady reader base.
Search similar blogs and subscribe.
Because there are so many blogs on the Internet, chances are somebody
somewhere will also be talking about your subject. Find these sites
and subscribe to them so you get instant updates. The best action
to take is to read up on these blogs and know what they talk about
Create business relationships.
By helping out someone else and their blog in some way, they will
in return help you and your blog out. One good example is devising
a list of online radio stations you can submit your music to and
give them the list so they can use it for their benefit as well.
By becoming business friends, you can promote each other by talking
about one another's webpage, music, blog, etc.
Make quality content. Just writing a blog is not enough.
You have to make sure what you are writing is good content. No one
will comment or read your blog if the content seems worthless and
poorly written. Also, write grammatically. Misspellings are one
of the most painful things to witness in blogs.
Work on the title. The title is a necessity. The first
thing people look at and what makes them read your blog is the title.
Titles that hint of content with lists and bullets also draw people
in due to the pleasing layout and more white space of lists. If
the title perks their interest, they will click on your blog to
continue reading. Take the time to think about an interesting title
and log which titles draw more readers.
Submit to directories.
After creating a good content-and-keyword-rich blog, submit it to
different directories. Top Blog Area and BlogFlux
are two good sites to submit blogs to according to category of blog.
Another option is to write just one blog for an established blogging
site in the rock music industry and tell them why they should feature
your blog on their site. If they choose to put the blog on their
site, you will see greatly increased traffic.
Get a friend to submit your blog
to Digg, StumbleUpon, Technorati, Netscape, and Reddit. These search
sites generate a ton of traffic to your site if viewed frequently
(or "digged," "thumbs up" "favored,"
etc.). However, people view down on you if you constantly submit
your own content to these sites, so instead, make a buddy submit
your blogs, videos, or podcasts to these sites one or two times
a week. Eventually, your good content will make it to the homepage
of these content-search sites, generating an unimaginable amount
of traffic to your blog.
Ping every site.
sites allow you to 'ping'
them, which means they get an automatic update when you post a new
blog. This is good so they always have your latest posts in their
records. These sites also allow you to put in key tag terms. By
inputting a tag term, your blog will pop up if someone searches
for the term you used. For instance, if you are writing about electric
guitar comparisons (tag terms) and the searcher inserts "compare
guitars," your blog will show as a result. You must utilize
pings and tags to increase your blog popularity.
Write regularly and stand out.
The only way to gain a steady reader base is if you write a blog
regularly. The best blogs update their content daily or sometimes
several times a day. As an upcoming artist, though, weekly will
suffice if you write on a consistent day around the same time every
week. In addition, you need to stand out from other bloggers. Write
properly, but use your personality. Personality keeps the blog interesting
and keeps readers coming back. In addition, the readers like to
be treated as humans, so drop the business lingo. Blogs are for
entertainment, so engage your audience. Write for them.
Host your blog on your website domain.
Using a different host for your blog not only confuses your readers,
but also reduces the amount of quality traffic to your site. The
only smart way to host a blog is through your own website. If readers
like what they read, or you mention something about your music in
the blog, they can easily navigate to your website to find out more
information. Creating a blog serves the purpose of promoting your
music online, which you can only do if you reader can easily access
your website from your blog.
ends part one of a two part series:
Part 2 / How to Promote Your
Lance Trebesch Lance, CEO of TicketPrinting.com